Finding out more about Abrexa UK: Ad Levels

The "Ad Levels" indicated in the search results are intended to give an indication of the relative amount of advertising on a site. Many people object to the use of pop-up/under ads and excessive amounts of banners or other forms of advertising.

Abrexa UK aims to provide its users with sufficient information to make an educated decision about whether to visit a site or not, and advertising levels form an important aspect of the "user experience" at sites.

The Ad Level is an indication of the average level of advertising saturation per page of a site. As a general rule, you are unlikely to notice the advertising if the site has a score of 1 or 2. Scores higher than that indicate that the ads are becoming more intrusive.

 

  

To check the Ad Levels for sites, look for the following icons next to search results:

  • 1-2 points: Ad Level: 2
  • 3-4 points: Ad Level: 4
  • 5-6 points: Ad Level: 6
  • 7+ points: Ad Level: 8

The Ad Level is calculated by looking at the average number of ads per page, as well as how intrusive they are, using the following scoring system:

  • 0.5 points for each button or small text advert.
  • 1 point for each banner or medium sized advert.
  • 2 points for each pop-up, interstitial or large ad.