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    <TD>&nbsp; &nbsp;<A HREF="/find-out-more.html" CLASS="white-text">Finding out more about Abrexa UK: What makes Abrexa UK unique?</A></TD>
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            <P>Abrexa UK is the first of its kind, yet there are no patented technologies, 
              no massed parallel processors and no unique spidering algorithms. 
              So what's unique about Abrexa UK? </P>
            <P><B>Types of search are vital</B><BR>
              The most notable advancement of Abrexa UK over other engines is 
              that users are asked what kind of information they are looking for. 
              Visitors can pick between shopping, information, companies and entertainment. 
              These four types of search cover 90% of what people actually look 
              for on the web, yet each requires very different results.</P>
            <P>The most significant flaw off all existing search engines is that 
              they do not try and take into account the type of information being 
              sought. That is why results, despite being relevant to the phrase 
              actually searched for, are often irrelevant to the user.</P>
            <P>For example, someone searching for &quot;website promotion&quot; 
              may be looking for software products to help them promote their 
              own website. Or, they might be looking for information and tips 
              on how to promote their site. Alternatively, they may be looking 
              to hire a promotion company to do the work for them. Current search 
              engine technology is incapable of distinguishing between these very 
              different kinds of search, which is why users receive a hotch-potch 
              of results, even on the better engines such as Google. </P>
            <P>Because of this unique structure, the results provided by Abrexa 
              UK are significantly more relevant to what users are searching for 
              than other engines. </P>
            <P><B>Spam free search results</B><BR>
              Just about all of the existing search engines have now moved into 
              the PPC (pay-per-click) and sponsored listings market, leaving advertisers 
              with the largest budget at the top of the search results. </P>
            <P>Abrexa UK doesn't use any sponsored listings, and all of the search 
              results are taken from Abrexa UK's own database.</P>
            <P><B>Family friendly age ratings</B><BR>
              Abrexa UK is the world's first search engine to provide age ratings 
              for sites. All of the search results from Abrexa UK's database come 
              complete with an age rating consistent with the UK film classification 
              system. This allows parents to judge which sites to allow their 
              youngsters to visit, and allows adults to avoid unpleasant surprises.</P>
            <P><B>Ranking by quality of sites</B><BR>
              All of the sites in the Abrexa UK database are rated on the quality 
              of their content, usability and design. These ratings are in turn 
              used as a significant ranking factor in the search results. </P>
            <P>Not only does this ensure that the better sites are pushed to the 
              top of the search results, it also means that users can make educated 
              decisions about which sites to visit. </P>
            <P><B>Spam ratings for sites</B><BR>
              One of the main complaints from Internet users is the increasing 
              levels of intrusive advertising on web sites. None of the current 
              search engines have any way of determining the level of advertising 
              on websites. </P>
            <P>To provide a welcome relief for users, every site in the Abrexa 
              UK database receives a &quot;spam rating&quot;; an indication of 
              the levels of advertising on a site. These spam ratings are listed 
              alongside the search results, allowing users to clearly see how 
              much advertising each site contains. </P>
            <P><B>Netscape compatibility tests</B><BR>
              The vast majority of search engines do not perform any kind of compatibility 
              tests for non-Microsoft browsers. Abrexa UK clearly indicates which 
              sites are usable in Netscape Navigator (4.7 and above), the principle 
              alternative browser.</P>
            <P><B>Text browser compatibility tests</B><BR>
              As part of the commitment to accessibility for users with disabilities, 
              Abrexa UK clearly indicates sites that are functional in text-only 
              browsers, such as those used by people with visual impairments.</P>
            <P><B>User feedback to keep it fresh</B><BR>
              Every search result provides a visitor with the ability to easily 
              report a problem with the database such as inappropriate age ratings, 
              dead sites etc. This keeps the database as fresh as possible, and 
              allows Abrexa UK's community of users to directly influence the 
              quality of results. </P>
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                  <P><B>Main Features of Abrexa UK:</B> </P>
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                    <LI><B>Different types of search</B> are accounted for.</LI>
                    <LI><B>Human reviews</B> of all submissions.</LI>
                    <LI> <B>Quality ratings</B> for each site submitted.</LI>
                    <LI> <B>Age classifications</B> on all reviewed listings.</LI>
                    <LI><B>Compatibility tests </B> for alternative browsers.</LI>
                    <LI><B>Advertising levels</B> for each site.</LI>
                    <LI><B>Spam-free </B>search results.</LI>
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